Evolution Gaming buys Ezugi in Live Dealer Casino Deal

ezugi evolution gamingIt came as a surprise that Evolution Gaming buys Ezugi which was their live casino rival. Many people could not think that one day both will ever work together. But, here they are. Evolution Gaming was proud to announce that they are buying Ezugi-a competitor live casino operator- for $18 million (€15.8m /£14m). At first, they have made the first initial payment of $12 million, and the remaining portion of $6 million will be paid later.
When we look at Ezugi, it’s clear that it is the only opponent for Evolution when it comes to Live Casino markets.  It comes as a shock that it looks like an understatement. When we again look at the time when Ezugi is being purchased, we can conclude that Evolution was undergoing expansion. In other words, they have bought it at the right time- the time when they have opened brand new studios around the globe. We can’t forget that Evolution was the first company to enter the US market.
Transformations in playing games, interfaces, and lobbies are inevitable. That is true basing our arguments on what Evolution and Ezugi have done. To the deep of the matter, the reason why Evolution has made this step of purchasing Ezugi is to extend their hands and reach those areas that Ezugi has been dominating since it was founded back in 2012. When the price is viewed from a distance, it seems to be less expensive, but when looked from a close view, that’s not the case. First off, think about the cost of running Live Casino studios. Not to mention the cost of developing the desired games as well as software. When you combine all this cost, it will read high overheads.

On the side of the players, this step might mean less choice.

If you are a fan of Ezugi, you'll agree with me that it has different game rules in Blackjack. We hope that merging will bring new unique features that users will enjoy and retain others that are great.

Since change is inevitable, we hope that this purchase will unearth more choices and importantly, high-quality games will be provided. I consider this deal more significant than any other existing deal.

Ezugi, which operates from multiple studios around the world, delivers web live and B2B dealer solutions to betting shops, land-based casinos and online operators. Ezugi’s market includes Europe, South Africa, Latin America and finally, the US states of Oklahoma and New Jersey.

The acquisition will trigger the growth of Evolution through more market shares without forgetting product development and also operational capability in areas Evolution was dominating like the US and Romania.

Surprisingly, Evolution announced their step of buying Ezugi after only a few months from launching the US online gambling market in Atlantic City, New Jersey. That marked its 9th studio worldwide. November last year (2018), the US market was dominated by the two online operators- Ezugi and Evolution.

Martin Carlesund, the CEO of Evolution, said on a comment that he was pleased by the agreement. He added that they'd increase their market share in the US market while reaching out more people in areas that Ezugi has authority by including operational resources and also well-established development team.

Jen von Bahr, the chairman and founder of Evolution, added that the agreement would increase more geographic footprint as well as skyrocketing growth. He continued to add that they'll monitor the best software and support the existing leadership through adding more operational resources and well-established team.

Kfir Kugler, the Founder and the CEO of Ezugi, had something to say also. He said that they've come a long way since 2012 and the agreement marks a right step for them. He recognized Evolution to be superior in providing high-quality, game choice, user experience, speed, and excellent streaming operations. He believes the traits will bring Ezugi operators to the next level.

Last Updated: October 22, 2019

Back to Top Button